Q: What is Crossover Meats?
A: Crossover Meats makes real ground meat and burgers that brown beautifully, stay juicy and taste like the beefy burger, taco or meatball you were hoping for. We combine whole cuts of chicken with beef or lamb, so you get high protein, with no fillers and no plants pretending to be meat. You already made the smart move to chicken. We make chicken worth it.
Q: How does it taste?
A: Like a ground beef dinner you’ll make again! Chicken & Beef cooks and tastes like ground beef. Chicken & Lamb cooks and tastes like ground lamb. Crossover Meat stays juicy and has a bite that holds up as a burger, taco or meatball.
Q: How do I cook it?
A: Cook it the way you cook any ground meat. It’s a one-to-one swap in your recipes, with a similar cook time. Frozen patties go from freezer to grill or skillet, cooked in 12 minutes with no thawing. Don’t cluck it up - cook to 165F. Crossover Meats will still be pink and juicy inside even when cooked to temperature.
Q: Is Crossover real meat, or plant-based?
A: Real meat. Only whole cuts of chicken and beef. Nothing else. Never Lean Finely Textured Beef (LFTB) or Lean Ground Beef (LGB). No plants, no soy, no mushrooms, no fillers pretending to be meat. (Chicken & Lamb: whole cuts of chicken and lamb.)
Q: What’s in it? Is it highly processed?
A: Whole cuts of chicken combined with beef or lamb, then simply ground the way quality ground meat is made. All natural and minimally processed approved by the USDA. No fillers, no soy, no gluten, no artificial ingredients, no bioengineered ingredients. Never Lean Finely Textured Beef (LFTB) or Lean Ground Beef (LGB). The full ingredient list is on every pack.
Q: Why combine chicken with beef or lamb?
A: Ground chicken or turkey is a smart choice that can fall short on browning, juiciness, iron and flavor. We combine whole cuts of chicken with beef or lamb so you keep the high protein and iron nutrition while getting the ground-beef or ground-lamb meal your family actually wants. Chicken brings lean protein. Beef or lamb brings the flavor. That’s smarter meat.
Q: How much protein is in it?
A: A lot. Crossover Chicken & Beef has 32g of protein per 5.3 oz serving, versus 22g for conventional 80/20 ground beef and 28g for 85/15 ground beef.
Q: Does Crossover use additives, fillers or colorants?
A: No. No fillers, no soy, no gluten, no artificial ingredients, flavors or colors. Only whole cuts of chicken and beef. Nothing else.
Q: Why is there beef blood in Crossover?
A: Blood is a natural part of all beef. It’s what gives beef its iron, color and flavor, and lean chicken doesn’t have barely any. We add naturally occurring beef blood back, which is how Chicken & Beef ends up tasting like beef instead of chicken. It’s USDA-certified and every batch is tested for safety. The amount matches what’s naturally in regular ground beef.
Q: Why not use beet juice instead of blood?
A: Beet juice adds color. It doesn’t add the iron or the flavor to bioavailable iron nutrition. We wanted all three, so we went with the real thing.
Q: I avoid blood for religious reasons. Is Crossover right for me?
A: Thank you for asking. Our products contain beef blood, and the front of the pack says “with beef blood” so you can decide with full information. If it doesn’t fit your dietary practice, we understand.
Q: How is Crossover better for the environment?
A: Crossover has half the environmental impact of conventional meat, achieved through a smarter meat-to-chicken ratio. You get the beef or lamb meal you love with more chicken in the mix. Come back for the food. The footprint comes with it.
Q: Where can I buy Crossover?
A: Find us at your local grocer. Use our website's in-built store locator.