Crossover Meats wants to make better ground meat. This means ground meat that is affordable, convenient and less environmentally harmful; without using cheap ingredients or sacrificing any of that mouth-watering meaty goodness we all inherently love.
Using our patented recipe, make 100% all-natural meat products that are purposefully created to do less harm to the environment by reducing the land, water and CO2 impact by 50%.
We know our products taste exactly the same as their 80/20 counterparts, so no one is skimping on taste or texture. Using wholesome chicken to replace the lean protein in ground beef, pork and lamb, our products cost less, making them more accessible to everyone, especially in light of food inflation, and more sustainable for the planet.
Our goal is to give consumer what they want an save the planet at the same time! We are not your multi-generational, family-owned Angus farm or agricultural conglomerate, we don’t wear brass belt buckles or cowboy boots, suits, or heels. Hell, we don’t even wear pants (well, maybe but we are a woman-owned company).
We aren’t your typical meat company in any way, shape, or form besides the fact that we make great tasting, all-natural meat products. We are different.
We make all-natural meat products that are purposefully created to to be better for the environment, our bodies and our wallets. We care about what happens to the world when we are gone, rather than the maximum amount of money we can make while we are here.
And we are owned by a vegan who cares so much about making an impact on food security and helping the environment, she started a meat company to tackle the issues plant-based foods couldn’t fully solve. Didn’t see that one coming, did you?
How does Crossover Meats reduce the environmental impact of ground meat without using fillers or GMO’s?Without getting all sciency, all meat is composed of muscle protein, blood, and fat. Fat and blood give meat iron content and the distinct beefy/porky/lamby flavor we have come to crave. This means that the muscle protein can be replaced by another protein with a much smaller environmental impact without losing any of the flavor. As we explored our options, we knew we had to choose between crickets and chicken… Don’t worry, we chose chicken! But, before you go breaking out your meat grinders and science kits, there’s a little more to it than just mixing all these ingredients together, but we’ll leave that job to our processors so you can focus on the cooking!
Is the CEO actually vegan?Yes, but she prefers “plant-based” - and yes, we see the irony in a meat company being run by someone who doesn’t eat meat. However, we think this says a lot about who we are! She cares so much about food security and offering affordable sustainability, she decided to tackle a challenge the traditional meat and alternative protein industries are failing to do . We know we can’t expect everyone to cut meat out of their diets completely so we came up with a way to make meat more environmentally sustainable. But don’t worry, most of us eat meat and can fully vouch for the deliciousness of our products (no, we’re not just saying that because we work here).
Are Crossover Meats really 50% better for the environment?You bet! Compared to 100% beef, Crossover Meats uses up to 50% less land, 40% less water, and produces up to 50% less greenhouse gas emissions.
Why are your products less expensive?Our products are more than 2/3’s wholesome chicken breast. This makes them consistently affordable while being high quality, all-natural and delicious.